Strategic Advisory  |  Accelerated Growth

Customer-obsessed growth, board-level judgment.

Fractional executive leadership, board advisory, and partnerships that bring AI innovation to market, for companies at the intersection of growth, technology, and customer experience.

Deborah Eastman
About

Deborah Eastman

I've spent my career at the intersection of customer experience, growth, and P&L leadership — most recently overseeing a $280M+ portfolio at Cognizant, and earlier co-authoring the Net Promoter certification that became an industry standard for measuring customer loyalty.

My approach is simple: organizations that put the customer at the center of every strategic decision build better margins, more durable growth, and more resilient teams. I've applied that philosophy as an operating executive, a board director, and a consultant — and I bring a computer science foundation to how I think about applying AI to modernize operations without losing sight of the customer. That commitment to both employees and customers earned me Cognizant’s Leading with Purpose Award, the one of my several awards that has meant the most to me.

Now retired from full-time operating roles, I work with a small number of boards and leadership teams as an advisor and fractional executive — bringing extensive experience in leadership roles across growth, customer strategy, and governance to organizations at an inflection point.

"When executive decision-making puts the customer first, everything else — margin, growth, retention — follows."
How I help

Advisory & fractional leadership

Partnering to Bring AI Innovation to Market

Connecting innovative technology companies with organizations that can benefit from their AI solutions, improving customer experience and operating performance without losing sight of the customer.

Fractional Executive Leadership

Interim or part-time operating leadership for growth, customer experience, or go-to-market functions, for organizations that need senior judgment without a full-time hire.

Board Advisory & Governance

Bringing a customer and growth lens to the board table, helping directors and leadership teams weigh go-to-market strategy, retention, and AI investment against long-term shareholder value.

GTM & Customer Experience Strategy

Retention and lifetime-value frameworks grounded in the same Net Promoter methodology I helped standardize, built for how your customers actually make decisions.

Executive Speaking & Thought Leadership

Keynotes, panels, and conference hosting on customer strategy, growth leadership, and how companies put AI to work for their customers.

Track record

Results, not just résumé

$0M+
Portfolio managed with consistent YoY growth
78%
Retention rate achieved, up from 78%
0%+
Consulting margins maintained
Top 5
Ranked technology podcast I hosted
Experience

A track record of growth leadership

2026 – Present
Principal
Eastman Growth Partners
Partnering with innovative companies to bring AI solutions to market, and providing fractional executive leadership and board advisory to companies at the intersection of growth, technology, and customer experience.
2018 – 2026
VP, Portfolio Leader, Platforms & Technology Segment
Cognizant
Managed a $280M+ portfolio, delivering consistent year-over-year revenue and margin growth; presented strategic performance reviews aligned with corporate governance and shareholder value. Recognized with Cognizant’s Client Partner of the Year and SBU of the Year awards, and the 2022 Leading with Purpose Award (Americas) for commitment to employees and customers.
2017 – 2019
Board Director
CloudCherry (acquired by Cisco)
Provided strategic oversight and growth guidance to this CX SaaS startup; advised on product roadmap and go-to-market strategy.
2016 – 2018
Chief Client Officer
Duarte
Directed marketing, sales, and client services; turned around declining revenue to deliver 20% year-over-year growth through a new digital demand engine.
2007 – 2016
Chief Customer Officer
Satmetrix / Net Promoter Community
Grew MRR and retention from 78% to 92%; led the consulting business with full P&L responsibility at 50%+ margins; co-authored the Net Promoter certification.
2006 – 2007
Independent Strategic Consultant
Fortune 500 & Startup Advisory
Advised Fortune 500 clients on customer retention strategy and built a market-entry plan for an early-stage technology startup.
2004 – 2006
CMO & EVP, Sales
Biz360
Joined as CMO and expanded the role to lead sales; repositioned a text-analytics product into the high-growth social media and marketing analytics space.
1998 – 2004
Partner, Senior Vice President
KPMG Consulting / BearingPoint
Architected a strategic alliance that generated $100M in sales and a $1B investment.
Industry influence

Thought leadership

Podcast

Powering Product Innovation

Hosted a Top 5 ranked technology podcast, interviewing C-suite leaders from Microsoft, Salesforce, Qualcomm, and other global companies on emerging market trends. Listen to episodes →

Standard-setting

Net Promoter Certification

Co-authored the industry-standard certification program for measuring customer loyalty, now used by organizations worldwide.

Speaking

Keynotes & Conference Hosting

Keynote speaker and emcee for the global Net Promoter Conference and other industry events on customer-centric growth strategy.

Get in touch

Let's talk about your board or leadership needs.

deb@eastmangrowthpartners.com